Our brand is about giving the web a pulse and digital a heart, so it’s not surprising the response to our new site was alive.
Work / Happy Medium
- UX
- DESIGN
- DEV
- VIDEO
- CREATIVE
OVERVIEW
Because the best don’t rest.
When you’ve got a good thing going, why change it? Over the years, Happy Medium has created incredible work for incredible brands. Why would we do anything less for ourselves? As we continue to evolve in stature and strategic experience, we feel our brand should too. We proudly stake our claim to being a digital-first creative agency that changes with the times while acknowledging that some things, like strong values, never change.
Logo nuts
We need a logo as flexible and ever-changing as we are, with a mark that is singular but limitless in potential. In this, we’ve found our heartbeat.
raison D’Être
There are certain things about Happy Medium that will always be true, and one of them is a commitment to constant growth. We are always taking the next step and asking the next question. That was what this rebrand was about. Flexibility, adaptability, constant pushing—this is who we’ve always been.
Bringing a website to life
In our quest to bring life to our digital experiences, we peppered our site with interactive easter eggs. It reacts to more than just button clicks and thumb taps. Our website adapts to what day it is, what the weather is like, and even tracks mouse proximity. We can’t claim to be a highly reactive, flexible agency committed to customer service if our website isn’t the same.
getting to know you
Culture is so important to us, and being part of the team is more than just a 9-to-5 thing. We needed to show our people as they are, with their unique passions and interests included. You don’t work with Account Coordinator A, you work with Mary who likes Friends and taking photos. We found a way to show we are a team, but also a team of individuals.
BY THE NUMBERS
- Impressions during launch increased by 1,030
- Engagements during launch period increased by 2,496
Disciplines
BRAND STRATEGY
LAUNCH STRATEGY
DESIGN
WEB DEVELOPMENT
COPYWRITING
VIDEO PRODUCTION
PHOTOGRAPHY/ PHOTO DIRECTION
SOCIAL MEDIA STRATEGY
The achievers that found the solution.
outcome
Happy Medium reframed our brand because we wanted to do better the things we’ve always set out to do—serve our clients and produce groundbreaking work that helps their bottom lines. The more things change, the more they stay the same.
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